
Friends of Ombar - Thelittleloop: A Circular Economy Solution for Kids' Clothes
Have you ever paused to think about what happens to your child’s clothes once they’ve outgrown them? Most of us donate, store, or, sadly, toss them away. But what if there was a better way to keep these items in circulation, reduce waste, and save money? That’s where thelittleloop steps in.
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Have you ever paused to think about what happens to your child’s clothes once they’ve outgrown them? Most of us donate, store, or, sadly, toss them away. But what if there was a better way to keep these items in circulation, reduce waste, and save money? That’s where thelittleloop steps in.
We’ve now all heard the term ‘circular economy’. Unlike the traditional linear model where items are made, used, and discarded, the circular economy is about keeping resources in use for as long as possible. It’s a system that reimagines how we create, consume, and dispose of products, focusing on reusing, repairing, and redistributing materials.
And guess what? It’s as great for the planet as it sounds.
🌿 The Problem with the Linear Economy
In a linear economy, we take natural resources, create products, and throw them away when they’re no longer needed. This system is unsustainable for one simple reason: our planet’s resources are finite.
Think about how quickly trends shift. A new fashion season arrives, and suddenly last year’s style is considered outdated. Fast fashion’s constant churn fuels overproduction and overconsumption, while recycling barely scratches the surface of the waste created. The result? Landfills overflowing with textiles and precious resources wasted.
The linear economy isn’t just inefficient—it’s broken.
🌱 Why the Circular Economy Matters
In nature, waste doesn’t exist. One species’ waste becomes another’s resource, and materials are kept in constant circulation. A circular economy strives to replicate this natural process by ensuring that products are designed to last, be reused, and eventually returned to the earth as nutrients.
Here’s what a circular system prioritises:
Durability: Creating products built to last.
Reuse and Repair: Facilitating services that extend the life of items.
Recycling: Efficiently breaking down and repurposing materials at the end of a product’s lifecycle.
But, for the circular economy to work, it requires behaviour change—and that’s no small task.

💚 Thelittleloop: Circular Fashion for Kids
At thelittleloop, we’re rethinking kids’ clothing to make second-hand simple, joyful, and accessible. As parents, we know how fast kids outgrow their clothes. That’s why we created a second-hand marketplace and rental service that prioritises sustainability without compromising on convenience or style.
How It Works
Buy Pre-Loved: Explore a curated selection of high-quality, pre-loved kids’ clothes from trusted UK brands at a fraction of the cost of new.
Trade-In with Ease: Our guaranteed take-back scheme allows you to trade in clothes your children have outgrown with just a few taps. These items are refreshed and made ready for new families, keeping them in use and out of landfills.
Rent if You Prefer: For those who want even more flexibility, we offer a clothing rental service—like a library for your child’s wardrobe—allowing you to swap styles as they grow or seasons change.
Our mission is simple: to make sustainable dressing the first choice for families by keeping it easy, affordable, and fun.
Enjoy 20% off your first pre-loved order with code FRIEND
🌍 Collaboration for a Better Planet
The circular economy is all about collaboration. That’s why we’re thrilled to feature on Ombar’s website. Like thelittleloop, Ombar champions sustainability by making ethical choices easier and more accessible for everyone. Together, we’re proving that circular practices can be stylish, practical, and impactful.
Ombar’s commitment to sustainable chocolate mirrors our vision for kids’ clothes: creating products that respect people and the planet.